Social Media Specialist

As ESI’s Social Media Specialist, you will play a pivotal role in enhancing our brand presence, driving engagement, and generating leads through strategic social media initiatives. Your responsibilities will include developing and executing social media strategies tailored to the construction industry, creating compelling content, managing social media platforms, analyzing performance metrics, and collaborating with cross-functional teams to align social media efforts with our business objectives.

Benefits

• ESI covers 100% of the medical premium for all employees and families.
• Competitive 401k match
• Lucrative bonus potential
• Great upward mobility for career growth

Responsibilities

• Develop and execute comprehensive social media strategies to achieve marketing objectives and enhance brand visibility.
• Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twiter, LinkedIn, and YouTube.
• Manage all social media accounts, including daily monitoring, content scheduling, and community management.
• Be flexible with your schedule, including early mornings and late nights, cover on-site activities and ensure timely and relevant social media coverage of these events.
• Collaborate with the marketing team to align social media initiatives with overall marketing campaigns and company goals.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and audience engagement.
• Utilize social media advertising tools to create and optimize paid campaigns for lead generation and brand promotion.
• Analyze social media performance metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
• Stay up to date with the latest social media best practices, algorithms, and platform updates to ensure maximum reach and engagement.
• Engage with followers, respond to comments and messages, and foster positive relationships with our online community.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or related field.
• 3-5 years’ experience working in social media management, preferably within the construction or related industry.
• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, YouTube, Vimeo, etc), algorithms, and best practices.
• Excellent writen and verbal communication skills, with the ability to craft compelling and engaging content.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Creative thinker with a passion for storytelling and visual content creation.
• Strong analytical skills and the ability to interpret data to inform decision-making and strategy development.
• Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment.
• Team player with strong interpersonal skills and the ability to collaborate with cross-functional teams.
• Atention to detail and commitment to delivering high-quality work that aligns with brand standards and objectives.

Working Conditions

The work environment characteristics described here are representative of what a Social Media Specialist will encounter while performing the essential functions of this job.

• Fast-paced working environment.
• Working environment may be busy and noisy.
• Manage several projects at one time.
• Interrupted frequently to meet the needs and request of team members, clients, and subcontractors.

Physical Demands

• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer, including keyboard, mouse, and other components including power tools.
• Occasional lifting of items up to 25 lbs.

Travel Requirements

• Frequent travel to various job sites and locations.

Disclaimer

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. It is ESI’s commitment to incorporate Equal Opportunity and diversity principles in all aspects of work.