Brand Specialist

As a Brand Specialist, you will play a pivotal role in developing and executing strategies to enhance and maintain our brand's reputation and visibility. Working closely with various teams, you will ensure consistency in messaging and branding across all channels. Your creative insights and analytical skills will contribute to strengthening our brand presence and driving engagement with our target audience.

Benefits

• ESI covers 100% of the medical premium for all employees and families.
• Competitive 401k match
• Lucrative bonus potential
• Great upward mobility for career growth

Responsibilities

• Brand Strategy Development:
  • Collaborate with the marketing team to develop comprehensive brand strategies aligned with organizational goals.

• Brand Identity Management:
  • Ensure consistency in brand messaging, tone, and visual identity across all communication channels, including digital, print, and social media.

• Content Creation and Management:
  • Develop compelling content, including copywriting, visuals, and multimedia assets, to effectively communicate brand values and key messages. This includes:
  • Utilizing proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Applying a strong understanding of typography, color theory, and layout design.
  • Creating visually appealing designs for various marketing materials including brochures, flyers, posters, and banners.
  • Collaborating with the marketing team to develop concepts and design layouts for print and digital campaigns.
  • Producing engaging social media graphics and visual content to enhance brand presence online.

• Market Research and Analysis:
  • Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the industry. Utilize insights to inform brand strategy and positioning.

• Campaign Planning and Execution:
  • Plan and execute integrated marketing campaigns to promote brand awareness, product launches, and special initiatives. Monitor and analyze campaign performance to optimize results.

• Brand Guidelines Development:
  • Develop and maintain brand guidelines to ensure consistency in branding elements and messaging across all touchpoints.

• Collaboration and Stakeholder Management:
  • Work cross-functionally with internal teams, including marketing, design, product, and sales, to align brand initiatives with overall business objectives. Build and maintain relationships with external partners, agencies, and vendors.

• Brand Monitoring and Reputation Management:
  • Monitor brand mentions and sentiment across various channels. Implement strategies to address any negative feedback and enhance brand reputation.

• Brand Experience Enhancement:
  • Identify opportunities to enhance brand experience for customers and stakeholders at every touchpoint, from initial interaction to post-purchase support. This includes:
  • Applying knowledge of UI/UX design principles.
  • Working with divisions and support units to understand their design needs and objectives and developing customized solutions to meet their requirements.

• Performance Reporting:
  • Track and report on key performance indicators (KPIs) related to brand awareness, engagement, and perception. Provide regular updates and insights to management.
  • Additionally, timely revisions provided based on client feedback to ensure satisfaction with final deliverables and managed project timelines effectively, communicating progress to clients.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 4 years of experience in brand management, marketing, or related roles.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Strong creative and strategic thinking abilities, with a keen eye for detail.
• Excellent written and verbal communication skills.
• Proficiency in market research and data analysis.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience with brand management tools and platforms is a plus.

Working Conditions

The work environment characteristics described here are representative of what a Brand Specialist will encounter while performing the essential functions of this job.

• Fast-paced working environment.
• Working environment may be busy and noisy.
• Manage several projects at one time.
• Interrupted frequently to meet the needs and request of team members, clients, and subcontractors.

Physical Demands

• Flexibility in working hours may be required, including evening and weekend work as needed.
• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer, including keyboard, mouse, and other components including power tools.

Travel Requirements

• Occasional travel to remote office buildings or job sites as needed.

Disclaimer

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. It is ESI’s commitment to incorporate Equal Opportunity and diversity principles in all aspects of work.